We are a gourmet coffee roaster established in Singapore since year 2004, passionately roasting our own coffees, trusted by our own retail (2006) and wholesale customers (2012). Our coffees are both AVA and Halal certified; roasting almost daily at a 3000 square feet production facility in FoodXchange @ Admiralty.
We distribute espresso coffee machines since 2004 with a proven track record for fast technical response and recovery.
Simply put, our mission is 'To Make Coffee Simple, Good and Consistent'.
For more than a DECADE, our VALUES have kept us focused to achieve steady and consistent GROWTH. SIMPLY put, we want our customers to continue recognizing us as ENDURING, DEPENDABLE and CREDIBLE.
1. We believe integrity to be our foremost guiding principle.
2. We believe with strong collaborative team efforts and camaraderie, we can effectively achieve more for the customer.
3. We believe in making a real difference to the customers by always over-delivering.
4. We believe incremental improvements count, but great innovation will guarantee us that sustainable advantage to move the company from good to great.
5. We believe simplicity is the essence of genius. Be it a work process, project or communication, we want to keep it simple and smart.